Ida Tin has a wish that her health app Clue will help women be more aware of their bodies and that this can lead to better health. The Kaospilot alumni developed the app because she wants to be able to look at her phone and know if it is a day she could get pregnant.

In 2015 Ida Tin became the European Female Web Entrepreneur of The Year because of her work with Clue. One of the things she has taken with her from Kaospilot is the mindset of being able to go for big and challenging ideas.





Clue is an app for women who want to track their menstrual cycle – for instance to know when is the best time to get pregnant. The user enters data about period, pain, mood, fluid, sexual activity and personal notes. The app then analyzes the data and can for example remind the user of her ovulation.


The company is based in Berlin and the CEO is Kaospilot alumni Ida Tin. In this interview she elaborates on the idea of Clue and explains how her background as a kaospilot influences her work.



How did you come up with the idea for Clue?


I was puzzled why nothing had been innovated in the space of family planning since the birth control pill came out more than half a century ago. I had the notion that new sensor technology, combined with smartphones had to offer some value in this space. That’s how Clue began: I wanted to look at my phone and know if it’s a day I could get pregnant – and everything else about my female health.


Why is it so important for you to give people this tool for family planning? 


Because our reproductive health is so foundational in our lives – everybody’s lives! Being in charge of childbearing and all the rest that goes on when you have a female body is crucial to your big life decisions and your everyday wellbeing.


Is there a risk that it puts even more pressure on the women in the family planning?


No, at the contrary, it enables a conversation between two people in a relationship, or a patient and doctor. We know from our Clue users that tracking makes them more aware of their bodies and cycles, and that enables them to make better choices for themselves and their health. Having an app with scientifically sound information also empower women and men to overcome taboos and take good care of themselves.


How do you use your background as a kaospilot in the work with Clue?


The mindset of being able to go for even big and challenging ideas is important for even getting started, and that the Kaospilots are good at fostering.


I am an entrepreneur by heart. I have never been employed in a company that I didn’t start myself, and the Kaospilot education gave me a good launch pad to learn from. I have a broad understanding that enables me to learn fast in the many shifting areas where I need to make decisions and understand what is going on.


The cultural things – like creating space for employees to express emotions and personal things that take up space, also at work – are very important and something I learned at Kaospilot to find natural.


Perhaps most importantly the school’s emphasis on doing something meaningful and good for the world is still deeply rooted in me.


When you won the award “European Female Web Entrepreneur of The Year” you wrote in your facebook update that you hope the “female” of the award can become obsolete – what do you mean by that?  


I hope that in the future we will never even think about what gender people have, no matter what they do or where we meet them. Right now many more women need the inspiration and support to unfold their potential in startups – and that is why having a “woman” in front of all kind of things is maybe needed. Unfortunately I feel this “women” category often becomes a second tier tag, and creates side tracks where the real deals are not happening. We need to engage with men, and men need to open up on all levels – especially the subconscious ones! There’s a ton of gender bias that nobody even notices.


You can read more about Clue here:
If you also want to be a kaospilot you can apply here: