STRENGTHEN YOUR COMPETITIVE EDGE WITH POWERFUL EXPERIENCES
How can you create powerful experiences driven by user insights?
How can you anchor engagement within your organization to drive experience innovation?
How do your customers get the most value from your events?
How do you deal with the new customer demands for transparency, authenticity and trustworthiness?
What are the best methods to captivate the attention of the people you serve?
How do you ensure your customers’ involvement in the co-creation of your future offerings?
Soon it is time for the next Kaospilot Experience Design course! Get a glimpse of the course from Spring 2014 in this video.
THE COURSE – PRACTICAL APPROACH
The starting point of the 3-day program is the experience challenges which the participants bring in from their organizations. During the course, the challenges will be solved through the creation of a unique experience concept by use of the Imagineering 5-step design & innovation model. The participants learn theory, and immediately apply it to real word challenges.
Innovation – Learn how to apply the simple Imagineering 5-step experience innovation model and design your own unique customer experience
Co-creation – Learn how to involve your target groups in co-creating their own personal customer experience
Business – Learn how to use experience to create business value, through efficiently meeting your customers needs and desires of today and tomorrow, and creating new profitable opportunities at strategic business level
Engaging Events – Learn how to design and stage powerful events that capture what is most important to your company and for your relationship with your customers
Authenticity – Learn how to access your organizational core value and use this to create unique and authentic leverage against competition
Holistic Application – Learn how to create experience value for your employees as well as your customers through powerful tools to drive engagement
WHAT MAKES THIS RELEVANT?
We offer a holistic framework for creating new powerful experiences, that bridge a user involvement approach and a process for meaningfully engaging the organization in the new innovation. A profound shift in behavior sees consumers, customers, visitors and audiences turning their back on offerings designed only to feed their material wants and needs. Instead they shop for experiences that activate positive and fundamental values such as sustainability, social responsibility, authenticity and co-creation thus offering meaning and identity in an increasingly individualized, chaotic and changing world.
Customers want personal relationships with more human, honest & value-driven companies, and in the fierce global climate of competition, where it is no longer enough to be the best in ones field, companies depend on more long term loyalty from its customers.
Imagineering teaches us in simple toolbox-steps how to get ahead with unique and decisive experience offerings.
Walk-thru context, practicalities and program of the 3 days
An introduction to experience design and your first brief.
The 5-step Imagineering experience design innovation model
Start-up experience challenges brought in by participants
Experience presentations, feedback and reflections of the day
Continuation of work with experience challenges – rapid prototyping and testing
Experience design inspiration
Experience presentations, feedback and reflections of the day
Completion of work with experience challenges
Experience design inspiration
Final experience presentations – solutions & prototypes
The road map – what have we been through and learned?
Final reflections and zooming out
Big farewell experience and celebration
WHAT DO PEOPLE SAY?
At Pool we depend highly on a mindset of co-creation in order to deliver long lasting solutions to our clients. That is why we send our people to the Kaospilot Experience Design Course – Imagineering.
Hanna Steiner, CEO & Co-founder, Pool.se, experience & communication bureau, Stockholm
Pool.se – founded in 1998 by Hanna Steiner & Arvid Axland – is a medium-size full-service communication & experience-bureau in Stockholm with 24 employees and a turn over of 27 mill SKR (2012). Since 2011 Pool has grown app 17% in turn over and profits. Pool is a recurring winner of distinct prizes awarded by the Swedish marketing industry. Recently 2013 Pool was ranked 3rd on the list of Gazelle-bureaus in Sweden by the leading industry-magazine Resume and has been voted as best agency of the year within both direct and digital marketing.
I came to this course with an idea of how to use culture & experiences as a driver of integration between all the parts and people of the company I am a part of running.
I left with a fantastic experience concept that is in total alignment with my company´s mind-set and possibilities. And now I am back in Sao Paolo making it a reality with my Brazilian team.
Working in such a creatively and professionally designed & facilitated space of true co-creation with a group of amazing international professionals was in short: a life changing experience!
Luisa Bernardes Martini , Co-founder of FLAGCX, The Creative Disruption Network, Sao Paolo, Brazil
FLAG is a holding of 14 companies inside the creative and communication industry, based in São Paulo, Brazil, with 350+ employees and a growth rate of 40% a year.
You are from the communication industry, and you work professionally with marketing, advertisement and branding, and you want to make a step from communication to powerful experience platforms in your solutions
You design and manage important target-group events and want to make them more experiential and use them more strategically
You are a designerof any discipline and you want to expand your toolboxwith new experience instruments and approaches
You work with service & product design and meaningful customer experiences, and your business is innovation and innovation processes based on co-creation and inter-disciplinarity
You design and facilitate meetings, courses, conferences, workshops and processes and you know that it is the whole experience that will make people come back and make them spread the positive word to others
You entertain groups ofimportant people who visityour company and/or area, and they must be greeted with high touchand unique experiences
You believe in the economy of powerful experience and emotion
REAL LIFE VALUE: STRENGTHEN YOUR COMPETETIVE EDGE WITH POWERFUL EXPERIENCES
In the Imagineering-program you will learn how to design & stage powerful and meaningful experiences, emotions and stories, for your customers.
The registration fee is DKK 14.495,- (€ 1950,-) / with 2 participants from the same company the fee is DKK 24.000,- (€ 3215,-).
An ONLINE PAYMENT system will be up and running SOON!
All registration fees are ex/VAT.
The registration fee includes materials, lunch, tea/coffee and “brain-food” throughout the program. Accommodation is not included.
The course is a 3-day program – Days begin at 09.00 and end at 18.00.
WHAT SHOULD I DO NOW & PREPARATIONS?
Acquire your sign-up form, fill it in and return it as soon as possible.
1 month before course start, you will receive a mail where we will inform you if the course is secured. Cancellation is always a risk when addressing an international audience due to unpredictable professional & personal agendas. So if you book a plane ticket before the course is officially secured, please do so with cancellation insurance.
You can pre-book your hotel, but do not proceed to payment before the course is officially secured.
When the course is officially secured, you will receive a mail with information regarding practical stuff and course preparations.
Please proceed to course payment via online payment system as soon as you have returned your sign-up form. See favorable CANCELLATION POLICY & REFUND TERMS below!
Let us know by mail if you have a real world challenge that you would like to bring into the course as one of the 3 main challenges. The Programme director will decide on the most suitable challenges.
In case of cancellation less than 3 weeks before the course starts, 50% of the registration fee will be refunded.
Cancellation less than one week before the course starts, will result in a refund of 25% of the registration fee.
Cancellation on part of Kaospilot will result in 100% refund of the registration fee.
Participants are always entitled to send a substitute.
THE COURSE – KAOSPILOT EXPERIENCE DESIGN
The Kaospilot Experience Design Course is a collaboration between Kaospilot in Aarhus, Denmark and In Good Company, Oslo, Norway.
Andy Sontag, from the US, Kaospilot Team 18 linkedin.com/in/andysontag
An independent experience design and innovation consultant. Bridging the worlds of design and organizational change through consultancy and teaching professionals about experience design around Europe. Has had the pleasure of being with the Kaospilot Experience Design since the courses inception.
Niels Kjærgaard-Jensen, 47 yr, danish and Kaospilot Team 3
Programme director, Kaospilot Experience Design – the 3 day open sign-up course in Experience Design for international professionals.
Course partner from Ingoodcompany.no – designing innovation processes from a perspective of co-creation, service & experience design. In November 2016, Niels released together with co-writer, Arvid Axland, Pool.se, a course-relevant and compelling book about Experience Design and innovation from an experience perspective: Jakten på känslan – konsten att skapa meningsfulla upplevelser. (Book in Swedish!). Adapted English translation: Hunting for emotion – the art of creating meaningful experiences. Read more: www.jaktenpåkänslan.se