KAOSPILOT EXPERIENCE DESIGN

KAOSPILOT EXPERIENCE DESIGN

STRENGTHEN YOUR COMPETITIVE EDGE WITH POWERFUL EXPERIENCES

How can you create powerful experiences driven by user insights?

How can you anchor engagement within your organization to drive experience innovation?

How do your customers get the most value from your events?

How do you deal with the new customer demands for transparency, authenticity and trustworthiness?

What are the best methods to captivate the attention of the people you serve?

How do you ensure your customers’ involvement in the co-creation of your future offerings?

 

 

Soon it is time for the next Kaospilot Experience Design course! Get a glimpse of the course from Spring 2014 in this video.

THE COURSE – PRACTICAL APPROACH

The starting point of the 3-day program is the experience challenges which the participants bring in from their organizations.  During the course, the challenges will be solved through the creation of a unique experience concept by use of the Imagineering 5-step design & innovation model. The participants learn theory, and immediately apply it to real word challenges.

 

 

LEARNING OUTCOMES

  • Innovation – Learn how to apply the simple Imagineering 5-step experience innovation model and design your own unique customer experience
  • Co-creation – Learn how to involve your target groups in co-creating their own personal customer experience
  • Business – Learn how to use experience to create business value, through efficiently meeting your customers needs and desires of today and tomorrow, and creating new profitable opportunities at strategic business level
  • Engaging Events – Learn how to design and stage powerful events that capture what is most important to your company and for your relationship with your customers
  • Authenticity – Learn how to access your organizational core value and use this to create unique and authentic leverage against competition
  • Holistic Application – Learn how to create experience value for your employees as well as your customers through powerful tools to drive engagement

 

 

WHAT MAKES THIS RELEVANT?

We offer a holistic framework for creating new powerful experiences, that bridge a user involvement approach and a process for meaningfully engaging the organization in the new innovation. A profound shift in behavior sees consumers, customers, visitors and audiences turning their back on offerings designed only to feed their material wants and needs. Instead they shop for experiences that activate positive and fundamental values such as sustainability, social responsibility, authenticity and co-creation thus offering meaning and identity in an increasingly individualized, chaotic and changing world.

 

Customers want personal relationships with more human, honest & value-driven companies, and in the fierce global climate of competition, where it is no longer enough to be the best in ones field, companies depend on more long term loyalty from its customers.

 

Imagineering teaches us in simple toolbox-steps how to get ahead with unique and decisive experience offerings.

 

COURSE FLOW

Day 1

Welcome

Walk-thru context, practicalities and program of the 3 days

An introduction to experience design and your first brief.

The 5-step Imagineering experience design innovation model

Start-up experience challenges brought in by participants

Experience presentations, feedback and reflections of the day

 

 

 

Day 2

Continuation of work with experience challenges – rapid prototyping and testing

Experience design inspiration

Experience presentations, feedback and reflections of the day

 

 

 

Day 3

Completion of work with experience challenges

Experience design inspiration

Final experience presentations – solutions & prototypes

The road map – what have we been through and learned?

Final reflections and zooming out

Big farewell experience and celebration

 

 

 

WHAT DO PEOPLE SAY?

 

At Pool we depend highly on a mindset of co-creation in order to deliver long lasting solutions to our clients. That is why we send our people to the Kaospilot Experience Design Course – Imagineering.

Hanna Steiner, CEO & Co-founder, Pool.se, experience & communication bureau, Stockholm

Pool.se – founded in 1998 by Hanna Steiner & Arvid Axland – is a medium-size full-service communication & experience-bureau in Stockholm with 24 employees and a turn over of 27 mill SKR (2012). Since 2011 Pool has grown app 17% in turn over and profits. Pool is a recurring winner of distinct prizes awarded by the Swedish marketing industry. Recently 2013 Pool was ranked 3rd on the list of Gazelle-bureaus in Sweden by the leading industry-magazine Resume and has been voted as best agency of the year within both direct and digital marketing.

 

 

I came to this course with an idea of how to use culture & experiences as a driver of integration between all the parts and people of the company I am a part of running.

I left with a fantastic experience concept that is in total alignment with my company´s mind-set and possibilities. And now I am back in Sao Paolo making it a reality with my Brazilian team.

Working in such a creatively and professionally designed & facilitated space of true co-creation with a group of amazing international professionals was in short: a life changing experience!

Luisa Bernardes Martini
, Co-founder of FLAGCX, The Creative Disruption Network, Sao Paolo, Brazil

FLAG is a holding of 14 companies inside the creative and communication industry, based in São Paulo, Brazil, with 350+ employees and a growth rate of 40% a year.

 

CHECK ALSO!

The course in May was a meaningful experience for many of the participants, read more about it here!

And on Facebook!

 

 

WHO IS THIS FOR?

  • YOU are a passionate international professional!
  • You are from the communication industry, and you work professionally with marketing, advertisement and branding, and you want to make a step from communication to powerful experience platforms in your solutions
  • You design and manage important target-group events and want to make them more experiential and use them more strategically
  • You are a designer of any discipline and you want to expand your toolbox with new experience instruments and approaches
  • You work with service & product design and meaningful customer experiences, and your business is innovation and innovation processes based on co-creation and inter-disciplinarity
  • You design and facilitate meetings, courses, conferences, workshops and processes and you know that it is the whole experience that will make people come back and make them spread the positive word to others
  • You entertain groups of important people who visit your company and/or area, and they must be greeted with high touch and unique experiences
  • You believe in the economy of powerful experience and emotion

 

REAL LIFE VALUE: STRENGTHEN YOUR COMPETETIVE EDGE WITH POWERFUL EXPERIENCES

In the Imagineering-program you will learn how to design & stage powerful and meaningful experiences, emotions and stories, for your customers.

 

Sign up now by sending an email to Bo Blaabjerg: bb@kaospilot.dk telling us when and where you wish to attend?

 

We will get back with more details on the sign-up process.
We are looking forward to co-creating an exciting & learningful experience with you!