In the second semester of the enterprising leadership 3 year programme in Aarhus, students have to throw caution to the winds with business projects that may involve everything from finding an interesting client and analyzing the issues of the product or service, to signing a contract and working through real life resistance, budgets and people.


Sigrid C. Moses-Jacobsen, David Jul and Anders Donskov from Team 19 agreed that their project should stem from a product that they personally found inspiring and could involve themselves in. This led them to contact Meike Ziegler from Amsterdam.


Sigrid had met Meike a couple of years before and had immediately fallen in love with her way of working. The only example of her kind in the world, Meike works as a designer and artist creating transition rituals, ceremonies and experiences for large companies and cultural institutions.


Where the Kaospilots come in

The challenge faced by Meike’s company, Creatuals, was turning this kind of art into a sustainable business – the company was grounded and had no strategy for long-term for survival.


Sigrid explains: “How do you sell something that people don’t know what is? How do you sell something that is never the same? And how do you understand the customers, and how they relate to the product, before, during and after? Many exciting riddles were standing to take a grasp into.”


So the guys started working out a long term strategy to be able to focus the energy right now in order to grow in the best direction for making the right decisions in the future. As Sigrid puts it:


“We helped Meike to be able to see her business from the inside out. Gave her some new perspectives, new businessglasses, and helped her figure out what road to take. We believed that this could help her stand stronger, by cutting to the core of what she is doing.  We really wanted her product to succeed, but how to make it into a business? That was the nut to crack.”


The encounters of the work

The group learnt a lot throughout the project, on both a business and personal level: to accept that costumers are not going to change, but your business is; to realize how important it is to work with something that you are passionate about and that you really think the world needs.


The group remains excited about having changed something for the better. Sigrid says:


“It was a real problem to our client with a high urgency, which was so inspiring to work with. Ideas and advices were implemented along the way, so we already started seeing the results of our work while we were in it! Our collaboration made a difference, this was not just a school project, but ended up holding high value to both our client and our self. Both parts ended up with a great feeling of gratitude.”