MATTIAS EDSTRÖM

MATTIAS EDSTRÖM

 

ROY’S RED

 

Group members: Anne Sofie Steen Sverdrup, Fredrik Sahlin & Mattias Edström

 

We make the only quality, organic ice tea in Denmark, and it tastes and look like heaven.

Our passion for quality food products and art set us on a path to do an action-oriented project: starting our own business. We wanted to learn what it takes to go from an idea and, by through developing all aspects of the concept production, get it to market. An important part of the concept is that we have talented, not-yet-established artists to have their art on the bottle, changing it with each small batch.

 

You can now find our delicious thirst quencher in over 50 cafés and restaurants, in Copenhagen, and we are now looking into how to scale the operation, with value creation for people, planet and profit in focus.

 

Professionally, what are the most important things you have learned, as a result of carrying out this project?
I´ve learned a few things about what it takes to go from a small idea to creating a business:
It is of immense importance to have and communicate high expectations within a team, as well as to know what to focus on and what not to focus on at all times. Particularly the latter.
There are greater challenges involved in creating sustainable products than I would have expected, when the market place competes on both quality and price.

 

What are the most important things that you have learned, about yourself, as a result of carrying out this project?

I really love being a part of team, and I love developing as a team! As a team and organization member I (humbly) see myself as being a bit like Hanuman, the Hindu monkey God that is such a great supporter to Sri Rama.

 

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