I have been working within the commercial department in Danmarks Radio (DR).


My primary focus area has been creating events (especially targeted towards kids), different concepts, and business models to make money out of doing these events.

My key activities during this period of time has been working on three different event concepts: “Ramasjang Rally”, “Høvdingebold i Skolen” and “Ultra Løbet”.


These three events are all examples of, how a DR brand in a balance between public service legislations, respect for the brand and creativity can be modified into a concept that creates values for a certain client in a specific context and pay back a profit to the DR organisation, so that it can fulfil its larger vision.


Professionally, what are the most important things you have learned, as a result of carrying out this project?

I guess the greatest overall learning I have gained from this project is that I’ve gotten a better understanding of how to transform different types of values into money.


My approach has been to identify partners that find the specific value that is relevant to them, let them understand their own relationship and role, within the project, and finally charge them for being a part of the project.


What are the most important things that you have learned, about yourself, as a result of carrying out this project?

My greatest personal learning from this project is my continuously developing personal leadership and integrity.
The two main focuses for me have been:

Gaining a deepened understanding of my ego and identified what the ego feels attracted to, what effect the ego has on my decisions and how to consciously control a big ego.

How to take responsibility, how to give away responsibility, how to say no to responsibility and in general how to balance the amount of responsibility I take upon me in a professional context with my private life.



Building Ramasjang Rally for Fårup sommerland Høvdingebold