AT Concept Studio


Group members:   Nicolas Arroyo & Rune Toldam


What we offer: AT is a Copenhagen based Concept Studio that delivers value-based communication and creative strategy for companies and organizations that want to create positive impact for both people & the planet. We help our partners understand their costumers better and connect with them, by articulating a clear purpose-based strategy and by developing campaigns, foresight mapping, digital & analog products and solutions that can serve as a translation of positive values between people and brands.


We also offer an educational program to share our working methodology for creativity and innovation with people and organizations who want to train and foster their creative process and confidence.


What we stand for: We dream of a world where purpose and meaning are the enablers of creation.


By placing People & Planet at the center of results,AT Concept Studio strives to produce extraordinary creative communication work that can connect companies to a more meaningful and transcendental purpose that includes and goes beyond only profit and bottom line.


Professionally, what are the most important things you have learned, as a result of carrying out this project?

Purpose is the driver and enabler of any creative process.
Creative confidence is the result of a strong purpose in the form of a simple solution.
Don’t do “sales”, create authentic relationships instead.
Be the Wingmen. We strive to always make our clients shine.
Co-created and participative processes create stronger and richer solutions.
Being an enterprising leader in the creative industry is about democratizing and demystifying creativity.
It is possible to create our dream job, If we dare.


What are the most important things that you have learned, about yourself, as a result of carrying out this project?

This year has been a great opportunity to explore and prototype what it means to me, to become an enterprising leader in its broader sense. To think holistically about the work I want to do, the value that I want to create for the world, the people that I want to surround myself with, and the way I want to live my life. A life where meaning and wisdom are the enablers of creation. A physical and metaphysical space where I could develop virtue, discipline and agency.


I have discovered that personal development comes as the result of creation. It is by doing, trying, failing and re-building that I can truly discover myself. And it is by being in relation with others, by working with others, that I can understand, design and calibrate my enterprising leadership, as I want it to be.


In Rune, I found a great partner to share this exciting journey with. A friend to trust, and a talented colleague to learn from. We have experienced us, the constellation of Nicolas & Rune, as more than just our individual skills put together. Instead as an arena where a third set of skills gets activated.
Pull a piece of metal fast along the pavement and many sparks will appear. This year we have explored those sparks. This has become the basis for our offer to the world but also the core of our working philosophy.



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