Experience Design

Program Overview

Experiences are everything. We connect and we meaningfully grow through the experiences that we share. Designing experiences is a critical leadership skill for the 21st century. As a leader you create the experiences that your co-workers, clients and customers have. The ability to sculpt these experiences to repeatably create meaningful outcomes is what this training is all about. Whether you are working with experience design in relation to end-users or employees, our holistic framework will enable you to create meaningful experiences. This training is aimed to help you create multiple layers of value in every experience you design. We will work with the 5E Model to speed you through the trial and error in your workshop or event experience planning and give you the language and confidence to deliver an outstanding experience every time. The Signature Kaospilot Experience Design program is a three-day course where you, together with a group of like-minded peers, enter a learning experience to learn how to design events, environments, products and services that transform emotions, thinking and behavior. This program provides you with a modern toolbox and the space to practice designing meaningful experiences that create value, engagement and transformation.

Content

During the three-day course you will be working with real-world challenges that you or your peers bring to the course. These challenges will be solved using the KAOSPILOT Experience Design method and the 5E Model, which is a simple framework for building holistic and meaningful experiences. All theories, models and principles are immediately translated into hands-on exercises to ensure practical understanding of everything you have learned.

These subjects will be covered during the three days:

☀️ Meaningful Experience Design – Learn a cutting-edge process for planning, designing, and executing experiences that grow people and relationships.

🗣 Systemic Thinking to Reframe Assumptions – Learn to reframe the basic assumptions so that you can deliver truly innovative, unique designs that create ripples of positive change.

♥️ Toolbox based on meaning – Learn how to authentically connect with your users’ emotions through understand the 15 core meanings that give value to our lives and to our experiences.

✋ Rapidly Test and Learn from Feedback – Learn to get tangible feedback fast, test your assumptions and make your concept experience better as you work.

🌳 Design Leadership Strategies – Learn to engage yourself, your team, and your end-users in the experiences you design.

Is This For Me?

You may be an entrepreneur, facilitator, consultant, designer, strategist, L&D professional, manager, or executive. Whether you are a manager looking to improve the impact of the experiences your team designs, or an executive seeking to create a design driven culture and engagement, this training will provide you with the tools and mindset to achieve your goals.

Learning Outcomes

• A modern toolbox with facilitation and design methods – to create engaging experiences and build relationships with your users.
• Future leadership skills – that will enable you to sculpt experiences for your team, employees, or user and shape a trusting and engaged culture.
• Inner capacity – to thrive in complexity and lead the design of bold and creative experiences.

Testimonials

“Engagement begins with emotions. If you want to learn how to create meaningful experiences, this course sets the direction. The learning process of the KAOSPILOT creates enormous power among the participants. You throw yourself into the unknown to land in deep reflection of what you learned from the exercise. […] In addition to useful and clear models, I had an experience for life.”

– Torbjörn Briggert, Head of Strategy, Uncle Unicorn

“The most valuable course I ever joined.”

– Stefan Michels Director Customer Dialog & Engagement Aldi

“This is a perfect workshop for new entrepreneurs and startup founders whose mission is to create a wow experience for their customers and end-users.”

– Nguyen Phi Van Chairwoman, Vietnam Business Angel Network

“Shifting mindsets is a big challenge for sustainability consultants since stats and data aren’t enough to trigger purpose. This course equipped me with a tool set for navigating emotions, and creating meaningful and impactful experiences to open up my clients’ hearts and minds to change.”

– Marcela Svoren Senior Consultant, Xynteo

“The Kaospilot Experience Design workshop helped our teams gain a different perspective on what it means to design meaningful experiences. What is it that matters? How does it feel? What does it change? It was both inspirational and motivating.”

– Patrick Schenck, Retail Innovation, adidas

“The Kaospilot Experience Design course blows your mind, touches your heart and plays with you to transform the way you conceive experiences. You will get in touch with the human revolution in experiences. It changed my life!”

– Guilherme Ribeiro Paz, Business Consultant

Approach

The unique KAOSPILOT approach is built around a rigorous training platform that dynamically combines practice, reflection, and theory. We will work with the 5E Model to speed you through the trial and error in your workshop or event experience planning and give you the language and confidence to deliver an outstanding experience every time. Building on 30+ years of Kaospilot learning experience design, we have trained over 6000 facilitators, designers, and leaders from over 52 countries.

Our approach stems from our unique philosophical standpoint, which is inherently interdisciplinary. It combines elements from both business and design schools, and draws upon project management, organizational development, lean entrepreneurship, interaction design and is grounded in Human Centered Design.

Let’s Design Change—Together

While this course offers a powerful entry into experience design, most of our work today happens inside organizations—where change is lived, not just learned.

We collaborate with teams across sectors to design custom learning experiences that shift mindsets, strengthen cultures, and transform how people work and connect. Whether you’re rethinking your employee experience, designing for sustainable behavior change, or elevating your customer journey, we bring a proven methodology—adapted to your reality.

Organizations like LEGO, Novonesis, IKEA, Oxfam, and Sitra partner with us to:

• Build experience design capability into their teams and culture
• Translate strategic goals into engaging, human-centered experiences
• Co-create long-term learning journeys that spark transformation from within
• Design experiences that drive both emotional engagement and real-world results

At LEGO, for example, we’ve helped embed experience design into the DNA of their design organization—through a multi-phase learning journey that included research, prototyping, training, and long-term capability building. At Novonesis, we trained their customer experience teams to design unforgettable B2B customer experiences. And with Sitra, the Finnish Innovation Fund, we worked on scaling experiences that promote sustainable behavior change.

Our custom collaborations combine deep listening, strong design, and practical action. We don’t just deliver workshops—we help build internal capacity and cultures of meaningful learning.

📩 Let’s discuss how we can work together – Andy Sontag: aso@kaospilot.dk

Official Global Partners:

Tim Logan – 🇩🇪 Experience Design Partner Germany: tim.logan@me.com See LI profile
Ramon Marmolejos – 🇦🇺 Experience Design Partner Australia: ramon@alkimialearning.com See LI profile
Michael Liehmann – 🇦🇹 Experience Design partner Austria: m.liehmann@gmail.com See LI profile
Marite Irvine – 🇫🇷 Experience Design Partner France See LI profile
Tom Goulooze – 🇳🇱 Experience Design Partner Holland: tomgoulooze@gmail.com See LI Profile
Lais Glück – 🇧🇷 Experience Design partner Brazil: lais@gluuuck.com See LI profile
Juliana González – 🇨🇴 Experience Design partner Columbia: julianagonzalezcampos@gmail.com See LI Profile 
Abi Mapúa – 🇵🇭 Experience Design Partner Philippines: abi@kindmindxd.com See LI Profile

Frequently asked questions

What is experience design?

To quote our friend Mat Duerden: ”Experience design is the process of intentionally orchestrating experience elements to provide opportunities for participants to co-create and sustain interactions that lead to results desired by the participant and the designer.” It is about framing experiences with the aim to change the way people, ❤️feel, 🗣think and ✋🏼act.

Why is experience design important?

Experience is everything. What people experience can change the way they think, feel and act. As an experience designer you can drive engagement for online and offline experiences. You will enable people and relationships to grow. You will become more confident and effective as a facilitator and leader.

How do I become an experience designer?

We have created the Kaospilot Experience Design methodology to help you learn experience design. Our methodology has 3 steps, and will teach you to create meaningful experiences that drive engagement with your customers or employees. Creating a meaningful experience takes practice and knowledge. By attending our three-day course in Experience Design, you will learn the fundamental experience design principles – and models and get the skills to accelerate your career as an Experience Designer.

Photo Credits: Paola Vianna