Organizational and
Concept development in
Unfair Fashion


My project has been to research the Danish fashion scene and understand the challenges and desires young designers are facing in today’s fashion industry. With this knowledge, I have contributed to strengthen the conceptualization of an organization that aims to show the potential of young emerging designers with sustainable aspirations. Unfair Fashion exhibits Nordic designers in alternative and progressive ways and contributes to a broader network of knowledge and contacts that supports the designers to enter a market and produce clothes with a clean conscience.


The concept serves both fashion designers, who are in the establishing phase and carrying a sustainable profile, and also end users, who have higher expectations towards the products they buy.


Unfair at Roskilde Festival is an event happening this summer, which is an experiment to showcase sustainable design in a new context. We bring 9 designers to take part in a weeklong event that brings in users and industry to take part in dialogues around sustainable fashion as well as opening a pop-up shop, where the festival audience can buy our designers’ items.


Professionally, what are the most important things you have learned, as a result of carrying out this project?

The importance of prioritizing time to clarify my role and assignment. Scoping earlier. That setting goals and scoping, does not necessarily mean that freedom and opportunities are taken away. That structure is actually helpful.


What are the most important things that you have learned, about yourself, as a result of carrying out this project?

I have a great strength in creating new relations. That I have a strong intuition that benefits decision-making, not only for myself. That leadership for me feels most right when I lead from passion and purpose, not necessarily from the position of power. To lead, for me, is to create other leaders.



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