Sissel founded Startup Guide, a creative content and media company known for the book series „Startup Guide“ often described as the Lonely Planet for entrepreneurs.

The first book came out in 2014 and is today in 40+ cities around the world. She has a background from the Kaospilot in Aarhus, where she studied for one year in 2015 before dropping out and to develop Startup Guide full-time. Since, she learned by doing, built a global business, and is today leading a team of 20 people in Lisbon, Berlin and Copenhagen, while being responsible for all new bizz activities in the company and working on various impact entrepreneurship projects, like the „Impact the Future“ Impact Conference in Denmark.

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